Compare ad performance across Meta and Google Ads

Cross-Platform Analysis

Compare and analyze advertising performance across Meta and Google Ads to optimize budget allocation and strategy.

Overview

Running ads on both Meta and Google requires understanding how each platform performs relative to the other. This workflow provides detailed comparative analysis to help you make data-driven decisions about budget allocation and strategy.

Key Metrics Analyzed

Performance Comparison

• Cost per acquisition across platforms
• Return on ad spend (ROAS)
• Click-through rates
• Conversion rates
• Audience engagement

Budget Efficiency

• Cost per click comparison
• Cost per thousand impressions (CPM)
• Budget utilization rates
• Performance per dollar spent

Insights Generated

• Which platform drives better ROI for your goals
• Optimal budget split between platforms
• Creative performance differences
• Audience behavior patterns
• Conversion path analysis

Perfect For

• Marketing managers allocating budgets
• Performance marketers optimizing spend
• E-commerce brands maximizing ROAS
• Agencies managing multi-platform campaigns