Review traffic sources, user behavior, and metrics

Website Traffic Analysis

Comprehensive analysis of website traffic sources, user behavior, and conversion paths using Google Analytics data.

Overview

Understanding your website traffic is crucial for marketing success. This workflow analyzes your Google Analytics data to provide actionable insights about your visitors, their behavior, and opportunities for improvement.

Analysis Coverage

Traffic Sources

• Organic search performance
• Paid advertising effectiveness
• Social media referrals
• Direct traffic patterns
• Referral source analysis

User Behavior

• Page view patterns
• Session duration trends
• Bounce rate analysis
• Conversion path mapping
• Exit page identification

Performance Metrics

• Top performing pages
• High-value traffic sources
• Conversion rate optimization opportunities
• Mobile vs desktop behavior
• Geographic insights

Insights Delivered

• Which marketing channels drive the best traffic
• Content that resonates with your audience
• Where visitors drop off in your funnel
• Opportunities to improve conversion rates
• Traffic quality by source

Perfect For

• Marketing teams optimizing channels
• Content creators measuring impact
• E-commerce sites improving conversions
• Product teams understanding user journeys