Note
Reviewed October 11, 2026. This guide compares 8 collections using their published documentation. Repository links, licensing, and installation examples have been checked. Recommendations reflect documented use cases.
Choose Claude Code marketing skills for the work you need: campaign operations, copywriting, website analysis, or reporting. Check the tools each skill calls and the accounts it requires.
The collections below include both local workflows and connected services. Hyper publishes skills for its MCP, while Corey Haines, OpenClaudia, and Composio also document ways to use external tools.
What "Claude Code marketing skills" actually means
The Agent Skills specification describes a folder containing SKILL.md plus optional scripts and references. Claude Code's documentation explains how it discovers and invokes skills.
For marketing, a skill can define the steps for a campaign plan, SEO audit, or report. Live-account work also needs the relevant tools and credentials.
The table separates skill instructions, tools, and the agent that runs them.
| Layer | What lives here | Example |
|---|---|---|
| Skill | The instructions and decision rules | meta-ads from hyperfx-ai/marketing-skills |
| Tools (MCPs / CLIs / APIs) | The capability the skill calls | Hyper MCP, Composio, Apify, direct Meta API |
| Harness (the agent) | What runs the skill and routes the tools | Claude Code, Codex, Cursor, Hermes, OpenClaw |
Check each skill's tool requirements before installing it. A campaign workflow may need an authenticated ad account; a copy review may only need your source material.
How to install (Agent Skills spec)
The skills CLI lets you target Claude Code explicitly. Run these from the project where you want the skills available:
# Inspect Hyper's available skills
npx skills add hyperfx-ai/marketing-skills --list
# Install a specific skill for Claude Code
npx skills add hyperfx-ai/marketing-skills --skill meta-ads -a claude-code
# List installed skills
npx skills list
Add -g to install for your user across projects. Review updates before installing them. After installation, check that Claude Code discovers the skill, then configure the external tools that skill requires.
The 8 repos compared
| Collection | Documented use case | License or access |
|---|---|---|
| Hyper marketing-skills | Marketing work through Hyper MCP | MIT; connected Hyper service is paid |
| Corey Haines marketingskills | CRO, copywriting, SEO, and growth planning | MIT |
| OpenClaudia | Marketing skills with direct API connections | MIT |
| Composio awesome-claude-skills | Skill discovery and connected app actions | Apache 2.0 repository; individual skills may differ |
| VoltAgent awesome-agent-skills | Finding skills from different maintainers | MIT directory; check linked skill licenses |
| Anthropic skills | Documents, design, and technical reference examples | Mixed terms: Apache 2.0 and source-available |
| AI Marketing Suite for Claude Code | Website audits and client reports | MIT |
| Brian Wagner marketing skills | Positioning, content, and voice frameworks | Free skills plus paid Pro options |
1. Hyper marketing-skills
Hyper's marketing-skills repository covers paid ads, social, research, creative, email, and analytics through Hyper MCP. Its skill table lists required integrations.
npx skills add hyperfx-ai/marketing-skills --skill meta-ads -a claude-code
Connect the required accounts and configure approval rules before requesting account changes. The skills are MIT-licensed. Hyper service pricing: Free 7-day trial, then 49 USD/month.
2. Corey Haines marketingskills
Corey Haines' repository covers CRO, copywriting, SEO, analytics, and growth work. Skills share product marketing context. The repository also documents a guided workflow for connecting marketing accounts.
npx skills add coreyhaines31/marketingskills --skill cro copywriting -a claude-code
The library is free and MIT-licensed. Check the tools and credentials needed by the workflow you choose.
3. OpenClaudia
OpenClaudia's repository covers SEO, content, email, ads, and analytics. Its README lists API-powered reporting, publishing, and messaging workflows with their credential requirements.
The project is MIT-licensed. External APIs and services may have separate costs.
4. Composio awesome-claude-skills
Composio's collection includes business and marketing skills alongside document and technical workflows. It also documents connected app actions through Composio and Rube.
The README describes Apache 2.0 terms for the repository and notes that individual skills can have different licenses. Check the selected skill and connected service.
5. VoltAgent awesome-agent-skills
VoltAgent's directory links to skills from official teams and community maintainers. Use it to find candidates, then read the underlying repository's setup and license.
The directory's MIT license doesn't establish the terms of every linked skill.
6. Anthropic skills
Anthropic's repository provides reference examples, including pdf, docx, pptx, and xlsx document skills. These can support reports and presentations.
Many examples use Apache 2.0. The document skills are source-available under their own terms, so check their licenses before reuse.
7. AI Marketing Suite for Claude Code
zubair-trabzada's AI Marketing Suite documents parallel website audits, copy and email generation, competitor research, and PDF reports. Its /market commands organize those workflows.
The repository is MIT-licensed. Follow its installation instructions. If you need PDF reports, install the documented Python dependency.
8. Brian Wagner marketing skills
Brian Wagner's collection includes positioning, LinkedIn content, voice extraction, and content ideas. Its README documents Claude Code installation.
The collection offers free skills and paid Pro options. Review the terms for the specific skill you choose.
Side-by-side comparison
| Collection | Setup to check |
|---|---|
| Hyper marketing-skills | Execution requires a connected Hyper account and the relevant integrations. |
| Corey Haines marketingskills | Live-account work requires configured tools and credentials. |
| OpenClaudia | Some tasks require paid external services and separate credentials. |
| Composio awesome-claude-skills | Review individual skill requirements and connected-service costs. |
| VoltAgent awesome-agent-skills | Install and verify the underlying skill from its source repository. |
| Anthropic skills | Document skills have source-available terms; check each skill license. |
| AI Marketing Suite for Claude Code | PDF reports require the documented Python dependency. Audit output needs review against the underlying website and data. |
| Brian Wagner marketing skills | Check the terms of the specific free or Pro skill you choose. |
How to choose for your stack
Pick one workflow to start:
- Connected paid ads and reporting: Review Hyper's documented integrations and approval rules.
- CRO, copywriting, and growth planning: Start with the relevant Corey Haines skills and add the tools the task requires.
- Direct API workflows: Review OpenClaudia's per-skill credential requirements or Composio's app connections.
- Website analysis and client reports: Consider the documented audit and PDF workflows in zubair-trabzada's collection.
You can combine collections. Check names and instructions for overlap, and test the specific workflow before relying on it.
Where Hyper fits
Hyper's repository pairs marketing instructions with workflows through Hyper MCP. It documents the integrations needed for each skill and configurable approval rules for actions.
Use the integration catalog to check the services you need. Start with a defined task and the appropriate account access.
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FAQ
Q: What are Claude Code marketing skills?
They package instructions and optional scripts or references for marketing tasks. Claude Code discovers skills and loads the relevant instructions when invoked. See its skill documentation for current behavior.
Q: How should I compare marketing skills?
Read the skill instructions, dependencies, license, and example output. Try a task you can check against known inputs. The recommendations above are based on source documentation.
Q: Do these skills work in other AI agents?
The Agent Skills format is supported by several clients. Installation, tools, and permissions vary. Check the repository and your client's current documentation before reusing a workflow.
Q: What's the difference between a marketing skill and an MCP server?
A skill packages instructions, scripts, and reference material for a task. An MCP server exposes tools the agent can call. A skill can use MCP, a CLI, an API, or local files, depending on its design.
Q: Can I install multiple marketing skills repos?
Yes. Check overlapping skill names and instructions, then install the specific skills your work needs. Sharing the Agent Skills format doesn't guarantee that two collections have compatible dependencies or defaults.
Q: Are marketing skills repos free?
Many publish free skills under open-source licenses. Check each repository and skill for its terms. Model subscriptions, API usage, and connected services may have separate costs. Hyper pricing: Free 7-day trial, then 49 USD/month.
Setup references: Claude Code skills, skills CLI, and Agent Skills specification. Sources reviewed October 11, 2026.