How to Install Marketing Skills in Claude Code, Codex, Cursor (2026 Setup Guide)

If you''re reading this you''ve probably already installed Claude Code, maybe Codex CLI, maybe Cursor. The next step is teaching them how to do marketing work. That means installing skills.

This is the operator''s walkthrough for getting marketing skills into every major Agent Skills-compatible harness in under 5 minutes, plus how to pair the skills with a tool layer (the Hyper MCP) that actually ships the work instead of returning a plan.

What you need first

Before installing skills, confirm three things:

1. Your harness is Agent Skills-compatible. Claude Code, Codex CLI, Cursor, OpenClaw, Hermes Agent, Gemini CLI, Goose, and most modern agent harnesses are. If you''re not sure, check agentskills.io for the client showcase.
2. You have Node.js installed. The skills CLI runs on npx. Any Node 18 or later works.
3. You have a plan for the tool layer. A skill tells your agent how to think about a job; the tool layer is what lets the agent actually do it (call Meta Ads API, send a Gmail, scrape Reddit). The Hyper MCP is the most complete tool layer for marketing in 2026 with 100+ integrations and built-in tools at /integrations.

Install the skills CLI

The skills CLI is the universal installer for the spec. You don''t need a global install. npx handles it:

# verify it works
npx skills --version

# list available commands
npx skills --help

If your team prefers a permanent install:

npm install -g @agent-skills/cli
skills --version

The CLI auto-detects which harnesses you have on your machine and installs skills into the right directories on first run.

Install marketing skills in Claude Code

Claude Code reads skills out of ~/.claude/skills/. The CLI handles this automatically.

# install Hyper''s 19 marketing skills (paid ads, social, SEO, email, analytics)
npx skills add hyperfx-ai/marketing-skills

# install Corey Haines''s 34 strategic playbooks
npx skills add coreyhaines31/marketingskills

# confirm install
npx skills list
ls -1 ~/.claude/skills/

Restart Claude Code. The skills load on session start. Test it:

"Use the meta-ads skill to plan a $200/day Meta campaign for example.com."

If the agent finds the skill and produces a structured campaign plan, the install worked. If it pairs with the Hyper MCP, the campaign goes live (paused for approval) inside your Meta Ads account.

Install marketing skills in Codex CLI

OpenAI Codex CLI reads skills out of ~/.codex/skills/. Same one-liner:

npx skills add hyperfx-ai/marketing-skills
npx skills add coreyhaines31/marketingskills
ls -1 ~/.codex/skills/

The CLI detects Codex automatically and installs there in addition to (not instead of) Claude Code. If you only want Codex:

npx skills add hyperfx-ai/marketing-skills --client codex

Restart Codex. Skills are available.

Install marketing skills in Cursor

Cursor reads skills out of ~/.cursor/skills/. Same pattern:

npx skills add hyperfx-ai/marketing-skills --client cursor
npx skills add coreyhaines31/marketingskills --client cursor

Or install across all detected harnesses at once (default behavior):

npx skills add hyperfx-ai/marketing-skills

Restart Cursor. The skills appear in the agent context.

Install in OpenClaw, Hermes, and Gemini CLI

All three implement the same SKILL.md format. The CLI detects them and installs into the right directory:

# OpenClaw — installs into ~/.openclaw/skills/
npx skills add hyperfx-ai/marketing-skills --client openclaw

# Hermes Agent (Nous Research) — installs into ~/.hermes/skills/
npx skills add hyperfx-ai/marketing-skills --client hermes

# Gemini CLI — installs into ~/.gemini/skills/
npx skills add hyperfx-ai/marketing-skills --client gemini

If you''re running multiple harnesses, omit --client and the CLI installs into every detected one in a single command.

Pair the skills with the Hyper MCP

This is the step most install guides skip. A skill is a markdown file with instructions. The skill is only useful if the agent has tools to actually call.

The Hyper MCP exposes 100+ integrations and built-in tools through one endpoint, which means installing it once gives Claude Code (or Codex, or Cursor) access to Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Pinterest, Instagram, Klaviyo, Resend, Beehiiv, Gmail, Apollo, HubSpot, Shopify, GA4, GTM, Search Console, BigQuery, Supabase, Slack, plus built-in scrapers (Reddit, Meta Ads Library, TikTok, YouTube transcripts, Firecrawl, Google Trends), image and video generation, and a website tech-stack analyzer. The full list lives at /integrations.

Setup is two steps:

1. Get a Hyper account. Free 7-day trial, then 49 USD/month. Sign up at /signup.
2. Add the MCP to your harness. In Claude Code, add this to ~/.claude/claude_desktop_config.json (or the equivalent for Codex / Cursor):

{
  "mcpServers": {
    "hyper": {
      "command": "npx",
      "args": ["-y", "@hyperfx/mcp-server"],
      "env": {
        "HYPER_API_KEY": "your-api-key-here"
      }
    }
  }
}

Restart the harness. Now when a skill from hyperfx-ai/marketing-skills calls a tool (like meta_ads_create_campaign), the MCP routes the call through your authenticated Hyper account, applies the per-action approval rules, and ships the work. The skills tell the agent what to do; the MCP underneath does it.

For an end-to-end walkthrough of running a campaign with this stack, see the marketing case study.

Troubleshooting

The CLI installed but the agent doesn''t see the skill. Restart the harness. Most harnesses scan the skills directory on session start, not in real time.

Multiple harnesses installed but the CLI only installed for one. Run npx skills list --all-clients to see which directories were written. If a harness isn''t listed, install with --client <name>.

Skill loads but the tool call fails. The skill is calling a tool that doesn''t exist in your harness. Either install the Hyper MCP (see above) or manually wire the underlying APIs the skill expects. The skill''s SKILL.md file documents what tools it expects.

Permissions error on install. The skills CLI writes to ~/.claude/, ~/.codex/, etc. If those directories are owned by root or have wrong permissions, npm will fail. Fix with sudo chown -R $USER ~/.claude (or the equivalent path).

Skill updates don''t propagate. Run npx skills update to pull the latest version from the source repo, then restart your harness.

Multiple repos with overlapping skill names. The CLI namespaces installs by repo. coreyhaines31/marketingskills/ads and hyperfx-ai/marketing-skills/google-ads live in separate directories and don''t conflict.

Where Hyper fits

Hyper''s public skills repo is the execution layer for the marketing-skills ecosystem. The 19 skills are free and MIT-licensed; the Hyper MCP underneath is what executes work into real ad accounts, analytics, CRMs, and inboxes. Free 7-day trial, then 49 USD/month. Hyper reports more than 1,000 marketing teams using the platform behind the skills, documented at the case study.

For the full category comparison, see the best marketing skills GitHub repos guide. For the head-to-head with Corey Haines''s repo, see Hyper vs Corey Haines marketing skills.

FAQ

Do I need a paid Hyper account to install the skills? No. The hyperfx-ai/marketing-skills repo is free and MIT-licensed. You only need a paid Hyper account if you want the Hyper MCP underneath to execute the work. Without the MCP, the skills return plans; with it, the agent ships the work.

Can I install skills into multiple harnesses at once? Yes. By default the CLI installs into every detected harness. To target one, use --client claude-code (or codex, cursor, openclaw, hermes, gemini).

Do the skills work offline? The skill files themselves are local, so yes. But the actual marketing work (launching campaigns, sending emails, scraping the web) requires the agent to call tools that hit external APIs. The skill is the strategy; the tool layer is the network call.

How do I uninstall a skill?

npx skills remove hyperfx-ai/marketing-skills

or remove one skill from a repo:

npx skills remove hyperfx-ai/marketing-skills --skill meta-ads

How often should I update skills? Once a week is enough for most teams. The Hyper repo ships updates on a regular cadence when integrations change or new tools are added. Run npx skills update to pull the latest.

Does the Hyper MCP work without Claude Code? Yes. The MCP works with Codex CLI, Cursor, OpenClaw, Hermes, Gemini CLI, and any other MCP-compatible harness. The skills layer is portable across all of them.