Note
Reviewed October 11, 2026. This guide compares the repositories' published capabilities, installation instructions, and licensing. The recommendations are editorial. They're based on source documentation, with links beside each entry.
Marketing skills package repeatable work such as a website audit, campaign plan, or email sequence. Some include scripts and connected tools. Start with the job you need to complete and check what each repository requires.
For client-specific setup, see Claude Code marketing skills. For the broader introduction, see marketing skills for AI agents.
What these repositories provide
The collections below include marketing playbooks, API-connected workflows, and discovery directories. Their capabilities differ even when they share the Agent Skills format.
Composio and VoltAgent help you find skills across categories. last30days-skill is a specialist research option for recent conversations across social and web sources; available sources depend on its configuration.
Hyper's repository is MIT-licensed and documents the marketing integrations its skills need. For tools beyond skill collections, see marketing skills, MCPs, and CLIs.
What 'marketing skills' actually means in 2026
A marketing skill is a folder containing a SKILL.md file with metadata and instructions for a specific task. It can also include scripts and reference material. The Agent Skills specification defines the format.
The skill's tools determine what it can do with live accounts. Check its required services, credentials, and client support before using a workflow.
How to install (Agent Skills spec)
The skills CLI supports selecting a repository, individual skills, and the target agent. These examples target Claude Code:
# Inspect available skills without installing
npx skills add coreyhaines31/marketingskills --list
# Install selected skills into this project's Claude Code setup
npx skills add coreyhaines31/marketingskills --skill cro copywriting -a claude-code
# Install a Hyper skill for Claude Code
npx skills add hyperfx-ai/marketing-skills --skill meta-ads -a claude-code
Project installation is the default. Add -g for a user-wide installation. The CLI documents copy and symlink options; follow its current supported-agent table for other clients. Installing a skill doesn't configure its external accounts.
The 8 repos compared
Marketing work through Hyper MCP
- Best for
- Marketing work through Hyper MCP
- Pricing
- Free 7-day trial, then 49 USD/month
Pros
- Skills for paid ads, social, research, creative, email, and analytics
- Documents required integrations for individual skills
- MCP setup supports approval rules for individual actions
Cons
- Execution requires a connected Hyper account and the relevant integrations
Source: hyperfx-ai/marketing-skills, reviewed October 11, 2026.
CRO, copywriting, SEO, and growth planning
- Best for
- CRO, copywriting, SEO, and growth planning
- Pricing
- MIT
Pros
- Skills share product marketing context
- Explains how to connect tools to marketing accounts
- Documents installation for Claude Code and other clients
Cons
- Live-account work requires configured tools and credentials
Source: coreyhaines31/marketingskills, reviewed October 11, 2026.
Marketing skills with direct API connections
- Best for
- Marketing skills with direct API connections
- Pricing
- MIT
Pros
- Covers content, SEO, email, ads, and analytics
- Documents publishing and reporting integrations
- Lists API requirements for connected tasks
Cons
- Some tasks require paid external services and separate credentials
Source: OpenClaudia/openclaudia-skills, reviewed October 11, 2026.
Website audits and client reports
- Best for
- Website audits and client reports
- Pricing
- MIT
Pros
- Documents parallel analysis agents
- Includes copy, email, competitor, and content-calendar workflows
- Includes a PDF report generator
Cons
- PDF reports require the documented Python dependency
- Audit output needs review against the underlying website and data
Source: zubair-trabzada/ai-marketing-claude, reviewed October 11, 2026.
Positioning, content, and voice frameworks
- Best for
- Positioning, content, and voice frameworks
- Pricing
- Free skills plus paid Pro options
Pros
- Includes positioning and LinkedIn content workflows
- Includes voice extraction and content idea generation
- Documents Claude Code installation
Cons
- Check the terms of the specific free or Pro skill you choose
Source: BrianRWagner/ai-marketing-claude-code-skills, reviewed October 11, 2026.
Marketing alongside engineering and product work
- Best for
- Marketing alongside engineering and product work
- Pricing
- MIT
Pros
- Includes domain-specific marketing plugins
- Provides scripts and reference material
- Documents setup for multiple agent clients
Cons
- Choose the relevant domain package to limit overlapping instructions
Source: alirezarezvani/claude-skills, reviewed October 11, 2026.
Finding skills from different maintainers
- Best for
- Finding skills from different maintainers
- Pricing
- MIT directory; check linked skill licenses
Pros
- Links to official and community skill collections
- Covers marketing alongside other functions
- Provides a starting point for comparing source repositories
Cons
- Install and verify the underlying skill from its source repository
Source: VoltAgent/awesome-agent-skills, reviewed October 11, 2026.
Downloadable skill archives for Claude
- Best for
- Downloadable skill archives for Claude
- Pricing
- MIT
Pros
- Credits its upstream Corey Haines repository
- Provides pre-built .skill archives
- Documents download and upload instructions
Cons
- Compare the fork with upstream before choosing a version
Source: mysticaltech/marketingskills, reviewed October 11, 2026.
Side-by-side comparison
| Repository | Use case | Tool setup | License |
|---|---|---|---|
| hyperfx-ai/marketing-skills | Marketing work through Hyper MCP | Connect Hyper MCP | MIT; connected Hyper service is paid |
| coreyhaines31/marketingskills | CRO, copywriting, SEO, and growth planning | Follow the repository and skill requirements | MIT |
| OpenClaudia/openclaudia-skills | Marketing skills with direct API connections | Follow the repository and skill requirements | MIT |
| zubair-trabzada/ai-marketing-claude | Website audits and client reports | Follow the repository and skill requirements | MIT |
| BrianRWagner/ai-marketing-claude-code-skills | Positioning, content, and voice frameworks | Follow the repository and skill requirements | Free skills plus paid Pro options |
| alirezarezvani/claude-skills | Marketing alongside engineering and product work | Follow the repository and skill requirements | MIT |
| VoltAgent/awesome-agent-skills | Finding skills from different maintainers | Follow the repository and skill requirements | MIT directory; check linked skill licenses |
| mysticaltech/marketingskills | Downloadable skill archives for Claude | Follow the repository and skill requirements | MIT |
How to choose
Choose for the work you need to complete
Marketing work through Hyper MCP
Recommended: Choose Hyper's skills when you want the documented paid ads, social, research, and reporting workflows connected through Hyper MCP. Configure the required accounts and approval rules before running actions.
Marketing planning and existing tools
Recommended: Choose Corey Haines' collection for CRO, copywriting, SEO, and growth workflows. Its repository also documents connecting marketing accounts. Review individual tool requirements for live-data work.
Website audits and reports
Recommended: Consider zubair-trabzada's collection for its documented audit agents and report generation. Brian Wagner's collection is another option for positioning, content, and voice work.
Discovery and broader team use
Recommended: Use VoltAgent to find source repositories. Consider alirezarezvani's domain packages when marketing shares an agent environment with engineering and product work.
How Hyper compares
Hyper's skills document workflows that use Hyper MCP for connected marketing tasks. Individual skills list required integrations, so you can check the setup before choosing a workflow.
The repository describes configurable approval rules for MCP actions. Other collections also offer connected tools; compare the specific workflow, account support, and permissions you need.
For broader context, see AI marketing tools and the agent marketing skills guide.
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Frequently asked questions
Q: Which marketing skills GitHub repo should I start with?
Choose by task. Hyper documents workflows through Hyper MCP. Corey Haines covers marketing planning and tool connections. OpenClaudia documents direct API workflows. The entries above link to the source requirements for each collection.
Q: How do I install marketing skills repos?
Use the repository's documented installer. The skills CLI supports npx skills add owner/repo, --list to inspect available skills, --skill to select them, and -a to select your agent. Project installation is the default; -g selects a user-wide installation.
Q: What's the difference between a marketing skill and an MCP server?
A skill packages instructions, scripts, and reference material for a task. An MCP server exposes tools the agent can call. A skill can use MCP, a CLI, an API, or local files, depending on its design.
Q: Can I install multiple marketing skills repos?
Yes. Check overlapping skill names and instructions, then install the specific skills your work needs. Sharing the Agent Skills format doesn't guarantee that two collections have compatible dependencies or defaults.
Q: Are marketing skills repos free?
Many publish free skills under open-source licenses. Check each repository and skill for its terms. Model subscriptions, API usage, and connected services may have separate costs. Hyper pricing: Free 7-day trial, then 49 USD/month.
Q: Can I write my own marketing skills?
Yes. The Agent Skills specification describes a folder containing SKILL.md, with a name, description, and instructions. Scripts and reference files can be included when the task needs them.
Q: What is skills.sh?
It's a directory for discovering agent skills. Follow each listing to its source repository and review the instructions, dependencies, and license before installing.
Q: Does Anthropic publish skills?
Yes. The anthropics/skills repository includes document, creative, and technical examples. Many use Apache 2.0; its document skills have source-available terms. Check the license for the specific skill.
Source references: skills CLI, Agent Skills specification, and Anthropic skills. Repository links above were reviewed October 11, 2026.