Marketing skills give an AI agent a repeatable process for work such as copywriting, SEO audits, campaign planning, or reporting. Choose a collection by the task and the tools it requires.
Note
Reviewed October 11, 2026. This guide uses the repositories' published documentation. The descriptions below link to source material so you can check capabilities and setup requirements.
For a repository-by-repository comparison, see marketing skills GitHub repos. For installation in Claude Code, see the Claude Code guide.
| Collection | Use case | Source |
|---|---|---|
| Hyper marketing-skills | Marketing work through Hyper MCP | https://github.com/hyperfx-ai/marketing-skills |
| Corey Haines marketingskills | CRO, copywriting, SEO, and growth planning | https://github.com/coreyhaines31/marketingskills |
| Composio awesome-claude-skills | Skill discovery and connected app actions | https://github.com/ComposioHQ/awesome-claude-skills |
| VoltAgent awesome-agent-skills | Finding skills from different maintainers | https://github.com/VoltAgent/awesome-agent-skills |
What Are AI Agent Skills?
A skill is a folder containing a SKILL.md file with metadata and task instructions. It can include scripts, templates, and reference material. The Agent Skills specification defines that structure.
Compatible agents load skills for relevant tasks. Client support, installation paths, and available tools vary, so check the client and repository documentation.
The Best Marketing Skills (Curated List)
Corey Haines Marketing Skills Collection
Corey Haines' repository is a free, MIT-licensed collection covering marketing tasks. Useful starting points include:
- Copywriting: Work on landing pages, homepages, and product copy.
- SEO audit: Review technical and on-page search issues.
- Marketing psychology: Apply behavioral concepts to marketing decisions.
- Ads: Plan paid campaigns across major ad platforms.
- Marketing ideas: Explore approaches that fit your product and audience.
Other skills cover pricing, conversion optimization, email, and programmatic SEO. The repository also documents connecting marketing accounts; live-data work requires the appropriate tools and credentials.
Composio awesome-claude-skills
Composio's collection includes brand guidelines, competitor-ad research, internal communications, and lead research. Its README also documents connected app actions through Composio and Rube.
Some entries are bundled skills; others link to external projects. Check the selected skill's tools and license.
VoltAgent awesome-agent-skills
VoltAgent's directory links to skills across marketing, engineering, and other functions. Use it to discover collections, then follow the source repository for installation and requirements.
last30days-skill
last30days-skill researches recent discussion across social and web sources. It can support competitor monitoring and customer research. Available sources and access requirements depend on its configuration.
Hyper Marketing Skills (Powered by Hyper MCP)
Hyper's repository is MIT-licensed. It publishes skills for paid ads, social, SEO research, competitor analysis, creative generation, email, and analytics.
The repository's skill table lists the integrations required for each workflow. For example, meta-ads uses Meta Business, while analytics-insights works with connected analytics tools. Review those requirements and configure Hyper MCP before running account actions.
Other tools to consider
Adzviser MCP provides hosted, read-only reporting for connected marketing data sources. It can supply data to an agent; it's a separate tool connection rather than a skill collection.
For content tasks, look for specific skills covering schema markup, social content, or competitor comparisons. Check the source instructions and outputs against the job you need done.
Finding skills
Use skills.sh or a source directory such as VoltAgent to find candidates. Follow the link to the original repository, read the skill, and check its dependencies.
Install counts can help with discovery. They don't establish whether a skill handles your task correctly.
How skills use tools
Skills can use local files, scripts, MCP servers, CLIs, or APIs. Their instructions should identify the required tools and the steps to complete the task.
For live-account work, confirm which account the agent can access and what actions are permitted. A reporting workflow and a campaign-launch workflow need different permissions. Hyper, OpenClaudia, and Composio document connected workflows; Corey Haines' collection includes tool-connection guidance.
How Hyper helps
Hyper's marketing skills use Hyper MCP for connected tasks. The repository documents required integrations and configurable approval rules.
Choose a specific workflow, connect the relevant accounts, and check the result. For paid ads, start with the documented campaign or audit skill. For reporting, use the analytics skill with the required data source.
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Frequently asked questions
Q: Which marketing skills should I start with?
Start with a task you can check: review a page, draft an email sequence, or summarize a report. Choose a skill that documents the required inputs and output, then add connected tools if the task needs live data.
Q: What's the difference between a marketing skill and an MCP server?
A skill packages instructions, scripts, and reference material for a task. An MCP server exposes tools the agent can call. A skill can use MCP, a CLI, an API, or local files, depending on its design.
Q: Can I install multiple marketing skills repos?
Yes. Check overlapping skill names and instructions, then install the specific skills your work needs. Sharing the Agent Skills format doesn't guarantee that two collections have compatible dependencies or defaults.
Q: Are marketing skills repos free?
Many publish free skills under open-source licenses. Check each repository and skill for its terms. Model subscriptions, API usage, and connected services may have separate costs. Hyper pricing: Free 7-day trial, then 49 USD/month.
Related guides
For collection-level differences and setup requirements, see Best Marketing Skills GitHub Repos for AI Agents in 2026.
Going deeper
For tools beyond skill collections, see: Best Marketing Skills, MCPs, and CLIs for AI Agents in 2026.