Hyper Marketing Skills vs Corey Haines Marketing Skills: Which to Install When (2026)

If you''ve been watching the marketing-skills category form in 2026, the two repos you keep seeing are coreyhaines31/marketingskills and hyperfx-ai/marketing-skills. Both install in one line. Both work in Claude Code, Codex, Cursor, and any other Agent Skills-compatible harness. Both have real install momentum.

They''re also two different products, and the difference matters a lot for what you''re going to ship this week. This is the operator''s comparison.

The one-line difference

Corey Haines''s marketing skills are strategic playbooks. They teach Claude (or any agent) how to think about a specific marketing job: how to run an A/B test, how to write ad copy, how to audit your SEO, how to design a referral program. The skills are the strategy.

Hyper''s marketing skills are execution playbooks. They teach the agent how to actually do the job through the Hyper MCP: launch the Meta campaign, post the LinkedIn thread, send the cold email sequence in Gmail, build the GA4 report. The skills are paired with a production tool layer that ships work into real systems with approval gates per action.

For a marketing buyer, that distinction is the entire decision.

Quick comparison

Where Corey Haines is genuinely strong

Corey Haines runs Conversion Factory and writes SwipeFiles, a newsletter read by 30,000+ marketers and founders. He''s built marketing programs from scratch at multiple B2B SaaS companies and his playbooks reflect that. The repo is the strongest open-source library of growth strategy in the Agent Skills ecosystem in 2026.

Breadth of strategic coverage. Thirty-four skills as of June 2026, covering CRO, copywriting, SEO audits, paid ads strategy, email sequences, lifecycle, referral programs, lead magnets, pricing strategy, churn prevention, sales enablement, schema markup, product marketing context, content strategy, social content, free tools strategy, programmatic SEO, AI SEO, site architecture, and more. Few repos in any category cover this much surface area at this quality.

Install momentum. Individual skills routinely show 60,000-106,000 installs on skills.sh. The aggregate repo passed 30,000 GitHub stars in May 2026. That kind of social proof matters when you''re picking what to install.

Operator depth. Each skill is a structured playbook informed by years of B2B SaaS marketing work. Reading the /cro skill or the /ab-testing skill is like getting a one-on-one with a senior growth marketer who has seen the failure modes.

Format clarity. Skill names are short and verb-led (/ads, /emails, /cro, /seo-audit), and the spec compliance is clean.

If your bottleneck is strategy, this is the install. Everyone working on growth in 2026 should have this in their stack.

Where Hyper is built differently

Hyper''s repo holds 19 skills as of June 2026, fewer than Corey''s, and they''re built for a different job: not "how should I think about this work" but "how should the agent ship this work end to end through real tools."

Skills paired with a production MCP. Every Hyper skill is designed to call into the Hyper MCP, which exposes 100+ direct integrations (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Pinterest, Instagram, Klaviyo, Resend, Beehiiv, Gmail, Apollo, HubSpot, Shopify, GA4, GTM, Search Console, BigQuery, Supabase, Slack, and dozens more) plus built-in tools (headless browser, Meta Ads Library scraper, Reddit scraper, TikTok scraper, YouTube transcript, Firecrawl, Google Trends, multi-image and video generation, website tech-stack analyzer). The skill tells the agent what to do; the MCP underneath does it. The full integration list is at /integrations.

Execution depth on paid ads. The meta-ads, google-ads, tiktok-ads, amazon-ads, linkedin-ads, and pinterest-ads skills don''t just plan campaigns. They actually create them, launch them paused for approval, and optimize them post-launch through the same MCP. Corey''s /ads skill is great strategy, but Hyper''s meta-ads skill is the one that ships the work.

Permissions and approval per action. Every integration in the Hyper MCP has per-action approval rules: drafting a Gmail reply runs unattended, launching a Meta campaign requires approval, deleting an account is off the table entirely. That model is what makes operators comfortable letting the agent run on real budget.

Built-in tools that came in the box. The Hyper MCP ships with scrapers, browsers, and generation tools native. A Corey Haines skill that needs Reddit data has to call out to a scraper layer you supply; the same skill running on Hyper has Reddit scraping built into the MCP.

Multi-client workspaces. Hyper supports separate client workspaces with isolated credentials and reporting. Agencies installing the repo on Claude Code can manage multiple clients from one harness without credential leakage.

For a marketing buyer who actually wants Claude Code to ship the campaign, Hyper''s repo is built for that job.

How to choose (and how to use both)

The honest answer for most operators in 2026: install both.

Corey Haines''s repo is your strategy layer. When Claude Code needs to think about a CRO test, a paywall, a referral program, a content cluster, a churn flow, lean on Corey''s skills. They give the agent the senior-operator thinking it needs to make good decisions.

Hyper''s repo is your execution layer. When the strategy is decided and it''s time to actually launch the Meta campaign, post the TikTok video, send the cold email sequence, build the GA4 dashboard, Hyper''s skills paired with the MCP make the work ship.

They compose cleanly because both follow the Agent Skills spec and both can be installed at the same time without conflict:

npx skills add coreyhaines31/marketingskills
npx skills add hyperfx-ai/marketing-skills

Claude Code loads both on session start. When you ask "should we A/B test our pricing page," it reaches for Corey''s /ab-testing skill. When you ask "launch the variant we picked as a $200/day Meta campaign," it reaches for Hyper''s meta-ads skill and runs it through the Hyper MCP.

Pick only Corey if you''re a founder or growth operator who wants strategic frameworks for solo decision-making and you''re fine doing the execution by hand.

Pick only Hyper if you''re an agency or in-house team that already has its strategy locked and needs Claude Code to actually ship the work across many clients.

Pick both if you''re running marketing end to end and want the agent to think and ship in the same session. This is the recommended path for most teams.

Where Hyper fits

Hyper''s position in this comparison is "the execution layer for the marketing-skills ecosystem." The skills repo is free and MIT-licensed; the Hyper MCP underneath is what executes. Free 7-day trial, then 49 USD/month for the MCP. Hyper reports more than 1,000 marketing teams using the platform behind the skills, documented at the case study.

If you want to see the full list of native integrations and built-in tools, those are at /integrations. For the broader category comparison across all 8 leading repos, see the best marketing skills GitHub repos guide.

FAQ

Can I install both repos at the same time? Yes, and it''s recommended. Both follow the Agent Skills spec, both install via the same CLI, and Claude Code loads both on session start without conflict.

Which repo has more skills? Corey Haines''s repo has 34 skills covering breadth of growth strategy. Hyper''s has 19 skills focused on execution across paid ads, social, SEO, email, ad creative, and analytics. The skill counts measure different things: breadth of strategy vs depth of execution.

Do Corey Haines''s skills execute or just advise? Corey''s skills are strategic playbooks. They teach the agent how to think about the job and produce a plan. To actually ship the work, pair them with a tool layer like the Hyper MCP, Composio, Apify, or direct API access to the platforms.

Does Hyper''s repo cover strategy too? Partially. The skills include enough operator decision-making to ship correct work, but they''re optimized for execution, not strategic planning. Corey''s repo is the deeper strategic layer.

Are both free? Yes, both are free and MIT-licensed. The tool layer underneath varies: Hyper MCP is paid (Free 7-day trial, then 49 USD/month). Corey Haines also offers paid consulting services adjacent to the open-source repo.

Which works in Codex CLI and Cursor? Both, plus Claude Code, OpenClaw, Hermes, and any other Agent Skills-compatible harness. The spec is portable. See how to install marketing skills across harnesses.