Amazon ACOS tracking dashboard

This template watches ACOS and TACOS across your Amazon Ads account on a schedule. Set thresholds per campaign or account-wide, and when a campaign breaches its limit, an alert lands in Slack or your inbox with the context behind it: which keywords or search terms drove the change.

Between alerts, the dashboard accumulates a running history, so slow ACOS drift is visible before it becomes a threshold breach.

What gets tracked

ACOS per campaign: Ad spend divided by ad-attributed sales, checked against the threshold you set for each campaign. A new launch campaign can be allowed 50% while an evergreen campaign is held to 22%.

TACOS account-wide: Ad spend against total sales, including organic. This is the number that tells you whether advertising is growing the business or just shifting sales from organic to paid.

Trend direction: Each check compares against the campaign's own recent history, so a campaign that doubled its ACOS in three days gets flagged even if it has not crossed its absolute threshold yet.

How alerts work

Alerts go to Slack, email, or both. Each alert names the campaign, the threshold, the current number, and the likely cause pulled from the search term data. You choose the cadence: daily checks are typical, and higher-spend accounts often run twice daily.

Who this is for

Sellers: Set thresholds once and stop checking the console out of anxiety. If something breaks, you hear about it the same day.

Agencies: Run the same monitoring across every client account. Breach alerts route to the right client channel in Slack.

Ops and finance teams: A scheduled digest with ACOS and TACOS trends, without asking the marketing team to pull numbers.