Create multi-channel follow-up plan for non-responsive prospects

Follow-Up Strategy

Develop strategic, multi-channel follow-up plans for prospects who haven't responded to initial outreach.

Overview

Re-engage non-responsive prospects with strategic follow-up sequences across multiple channels. This workflow creates personalized re-engagement plans based on prospect behavior and context.

Strategy Components

Situation Analysis

• Review previous outreach history
• Identify engagement signals
• Assess timing and context
• Determine next best action

Multi-Channel Approach

• Email follow-up sequences
• LinkedIn engagement tactics
• Phone call scripts
• Direct mail ideas (when appropriate)

Personalization Elements

• Relevant new information
• Value-add content
• Different messaging angles
• Trigger event incorporation

Timing Strategy

• Optimal follow-up cadence
• Best times to reach out
• Escalation timeline
• When to move on

Execution Plan

• Specific message templates
• Channel selection rationale
• Action items and tasks
• Tracking and measurement

Perfect For

• SDRs managing prospect pipelines
• Account executives with stalled deals
• Business development professionals
• Founders doing early sales