Review email performance, open rates, clicks, and revenue

Klaviyo Campaign Metrics

Analyze your Klaviyo email marketing performance including open rates, click rates, and revenue attribution.

Overview

Get clear insights into your email marketing performance with detailed analysis of campaigns, flows, and overall program health.

Metrics Tracked

Campaign Performance

• Open rates and trends
• Click-through rates
• Conversion rates
• Revenue per recipient
• Unsubscribe rates

Flow Analysis

• Welcome series performance
• Abandoned cart effectiveness
• Post-purchase engagement
• Win-back campaign results

List Health

• Growth trends
• Engagement rates
• Segmentation performance
• Deliverability metrics

Insights Provided

• Best performing campaign types
• Optimal send times
• Subject line effectiveness
• Audience segment performance
• Revenue attribution

Recommendations

• Content and messaging improvements
• Segmentation strategies
• Flow optimization
• Re-engagement tactics

Perfect For

• E-commerce email marketers
• DTC brand managers
• Marketing teams using Klaviyo
• Growth marketers optimizing email