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Workflow

Enrich leads with company and contact data

Hyper AIHyper AI
November 18, 2025Sales
Apollo
Salesforce
Google Sheets

Workflow Visualization

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Description

Enrich leads with company and contact data

How this flow works

Enrich leads with company data and contact details automatically.

Here's how it works:

  1. Import your lead list (emails, company names, or domains)
  2. The workflow queries multiple data sources for enrichment
  3. Gathers company size, revenue, industry, tech stack, and more
  4. Finds additional contact information and social profiles
  5. Exports enriched data back to your CRM or spreadsheet

Why use this flow?

  • Turn incomplete lead data into actionable sales intelligence
  • Prioritize outreach based on company fit and signals
  • Save hours of manual research per lead
  • Improve conversion rates with better targeting

Who is this for?

  • Sales development reps building prospect lists
  • Account executives qualifying opportunities
  • Marketing teams scoring and segmenting leads
  • Revenue operations teams maintaining CRM hygiene

Lead Enrichment Workflow

Transform basic lead information into comprehensive prospect profiles with automated data enrichment.

Overview

Every sales team knows the challenge: you have a list of emails or company names, but not enough information to effectively prioritize and personalize outreach. This workflow solves that problem by automatically enriching your leads with detailed company and contact data.

What Gets Enriched

Company Information:

  • Employee count and growth trends
  • Annual revenue and funding
  • Industry and sub-industry
  • Technologies used
  • Social media profiles

Contact Details:

  • Job titles and seniority
  • Direct dial numbers
  • LinkedIn profiles
  • Email verification status
  • Time zone information

Key Benefits

Better Targeting: Know which leads match your ICP before you reach out.

Personalized Outreach: Use enriched data to craft relevant, personalized messages.

Time Savings: What used to take 10-15 minutes per lead now happens instantly.

Higher Conversion: Focus your energy on the best-fit opportunities.

Real-World Applications

SDR Teams: Enrich inbound leads before calling to understand company context and pain points.

Account-Based Marketing: Build detailed profiles of target accounts for personalized campaigns.

Partner Teams: Research potential partners and understand their business quickly.

Customer Success: Enrich customer data to better understand their business and expansion opportunities.

Setup Process

  1. Connect your data sources (Apollo, Salesforce, etc.)
  2. Upload your lead list or point to an existing CRM view
  3. Select which data fields you want to enrich
  4. Choose where to send the enriched data (CRM, spreadsheet, etc.)
  5. Run manually or set up to trigger automatically on new leads

The workflow handles API rate limits, deduplication, and error handling automatically, so you can trust the data quality.

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