Define ICP and find qualified prospects

Lead Generation

Comprehensive lead generation workflow that defines your ideal customer profile and builds targeted prospect lists with verified decision-maker contacts.

Overview

Effective lead generation starts with clarity about your ideal customer. This workflow helps you define your ICP, then finds and enriches qualified prospects matching that profile.

Workflow Steps

ICP Definition

• Industry and company size criteria
• Technology stack requirements
• Revenue and growth indicators
• Geographic preferences
• Buying signals

Prospect Discovery

• Search Apollo for matching companies
• Identify decision makers
• Verify contact information
• Enrich with additional data
• Export to Google Sheets

Data Enrichment

• Company information
• Employee count and growth
• Funding and revenue data
• Technology usage
• Social profiles

What You Get

• Clear ideal customer profile
• List of qualified prospects
• Verified contact information
• Enriched company data
• Organized in Google Sheets for outreach

Perfect For

• Sales development teams building pipeline
• Account executives prospecting
• Marketing teams for ABM campaigns
• Founders doing early sales