Identify potential partnership opportunities

Partnership Prospecting

Identify and research potential strategic partnerships, integration partners, and collaboration opportunities.

Overview

Find companies that could be valuable partners for your business. This workflow researches potential partners, evaluates fit, and provides outreach recommendations.

Partner Identification

Strategic Fit Criteria

• Complementary offerings
• Shared target market
• Non-competing positioning
• Value alignment
• Geographic relevance

Partner Types

• Integration partners
• Referral partners
• Co-marketing opportunities
• Distribution partners
• Technology partners

Research Components

• Company background and offerings
• Partnership program information
• Decision maker identification
• Partnership readiness signals
• Contact information

Evaluation Framework

Opportunity Assessment

• Market reach potential
• Revenue opportunity
• Strategic value
• Implementation complexity
• Timeline to value

Fit Analysis

• Customer overlap
• Product complement
• Brand alignment
• Resource requirements

Deliverables

• Prioritized partner list
• Company profiles
• Outreach contact information
• Partnership pitch angles
• Initial reach-out templates

Perfect For

• Business development teams
• Partnership managers
• Product teams seeking integrations
• Growth teams exploring channels