Research prospects, analyze pain points, build outreach

Research & Outreach Strategy

Comprehensive prospect research and strategic outreach plan development for high-value sales opportunities.

Overview

Transform cold prospects into warm opportunities with deep research and personalized outreach strategies. This workflow researches prospects thoroughly and develops customized engagement plans.

Research Components

Company Intelligence

• Business model and offerings
• Recent news and developments
• Growth trajectory and funding
• Technology stack
• Competitive position

Pain Point Analysis

• Industry challenges
• Company-specific issues
• Budget cycle information
• Current solutions in use
• Buying signals

Decision Maker Research

• Professional background
• Role and responsibilities
• Content and social activity
• Shared connections
• Personal interests

Outreach Strategy

Approach Development

• Personalized value proposition
• Relevant case studies
• Customized talking points
• Multiple touch point plan
• Content recommendations

Execution Plan

• Email sequence structure
• LinkedIn engagement strategy
• Phone call scripts
• Meeting agenda preparation

Perfect For

• Enterprise sales representatives
• Account executives pursuing key accounts
• Business development professionals
• Founders doing strategic sales